It is short, but communicates to visitors that their gift box provides great value at a discounted price. That being said, the rest of the copy is effective. While the wording of the CTA is clear, it could perhaps be a tad too aggressive as it tries to clinch the sale immediately. By using contrasting color, the call-to-action button is easy to find. In both these landing pages, they make sure to include an image to showcase the content of their gift box. All in all, this landing page is an excellent example of how an e-commerce landing page can showcase products in various ways so that visitors can see all the important details.įabFitFun offers subscription-based products. The use of close-ups and a side-profile shot also helps to showcase the superior craftsmanship. By using photos of their special edition wristwatch in different setups, their target audience gets a good overview of their product and its different features. So, instead of simply inserting a carousel with photos (like e-commerce stores usually do), they have used photos throughout their landing page in various manners. What makes the landing page of LIV Watches so effective is that they have realized that to showcase their apparel in the best light, they need to rely heavily on high-quality images.
#Faq sample page for e commerce skin
After all, when it comes to your skin regime, the risk of using an inferior product that could potentially cause visible damage is just too big. The choice of words – “Shop Now” – also helps to make it clear to visitors which action they should take next.īy including where their product has been featured, the product and brand become a lot more reliable. By using contrasting colors (black text against a white background), the call-to-action button is very noticeable.
The other elements that deserve to be mentioned are the call-to-action button and social proof. Not only does it make it easy for visitors to navigate their way around the landing page, but it also works well with what this cleansing brush is all about – keeping it clean. The liberal use of white space is also applied intelligently. It just shows how you can create an effective landing page without having to make your business the main focus. The heading is short and captures the visitors’ attention, while the subheading offers additional text that serves to explain how the product can help their very specific target audience. Instead of simply focusing on their entire range of products for your hair, health, skin and well-being, they cleverly chose to concentrate only on the Raedia Facial Cleansing brush. Vanity Planet’s landing page is a great example of how landing pages can be used for selling specific products. Without this information, this social proof lacks credibility. Though, one key bit of text that would have improved the landing page is an actual source for the claim “#1 Personalized Wine Subscription”. With the help of short, yet interesting, headlines, a clear call-to-action button and high-quality photos of their different wines, they manage to create landing pages that pop.Īs their products are visually pleasing and self-explanatory, they can afford to rely more on visuals than text. Winc, a winery that offers an online membership experience, has created a couple of successful landing pages. While these landing pages might not always tick all the boxes, they will serve as inspiration for you to design effective landing pages for your offers. We have scoured the web to find examples of the best e-commerce landing pages. As your landing page is in many instances the first impression that your target audience will have of your online store, it is important that you get this right the first time around.
You will also need to pay attention to your marketing strategy as this will help you to understand which kind of content and brand voice to use. These elements will offer all the information your audience needs to act on your offer. When designing a landing page for an e-commerce business, you need to include specific elements such as a headline, hero shot, social proof and call-to-action button to capture the attention. Though, the offer alone is not enough to convert leads into buying customers. According to an e-commerce quaterly report by Monetate, visitors convert only half as often when they visit a product page compared to when they are directed to a landing page.Į-commerce landing pages mainly sell physical goods and serve the sole goal of motivating visitors to take advantage of an offer. If you have only been relying on your product pages till now to sell your products, you are missing out.
0 kommentar(er)
